Wednesday, May 6, 2020

PG India Supply Chain Analysis - 11039 Words

Supply Chain Strategy, Performance and Risks: Tools and Techniques Introduction â€Å"Our Purpose works to unify us in a common cause and growth strategy. It is powerful because it promotes a simple idea to improve the lives of the world’s consumers every day. Pamp;G grows by touching and improving more consumers’ lives in more parts of the world...more completely.† - Pamp;G â€Å"At Pamp;G, we touch lives in small but meaningful ways. Billions of them. Every day.† Procter amp; Gamble Co. is a multinational corporation that manufactures a wide range of consumer goods. Globally it is one of the largest FMCG companies. Pamp;G entered Indian market four decades ago but still lags HUL and other major players whereas its entry in china has been†¦show more content†¦Indian consumers’ heterogeneity and geographical variance increases the cost of operation and makes product unaffordable to low income consumers in rural markets. Increasing population, demand by the middle class group and rising aspiration levels are the key drivers for growth in the FMCG sector. This presents an enormous opportunity for the FMCG companies to develop new products and innovative ways to bring the products to the consumers while maintaining low prices. Suppliers Manufacturers Major players in FMCG sectors are Hindustan unilever ltd., Procter amp; Gamble, Godrej consumer products, Dabur, Garnier. All these companies have a unique selling proposition targeting a specific segments. eg. Marico operates only in Hair care products, Dabur in ayurved based products. These players command a very high bargaining power because of their size and scale over their suppliers. Also the suppliers are scattered. Distributors Supermarket A number of domestic retailers like Big Bazar, subhiksha, vishal mega mart, reliance fresh, More, Spencer, opened up retail channels in the major urban centres in the last decade. Many foreign retailers like Wal-Mart, Carrefour are exploring options to enter the Indian retail market. Retailers Indian retail industry is characterized by mom and pop stores called kirana stores locally. They operate with 2-3 people in a 100-150 sq foot space in urban and semi-urban areas and kiosk in rural areas. TheseShow MoreRelatedCulture Mistakes by Pizza Hut1311 Words   |  6 Pages2010. Donovan  , R. Michael (2005).  Effective Supply Chain Management (Movahedi et al., 2009, defining supply chain management, evolution of supply chain studies Lambert, 2008) mentioned by Cooper et. al., 1997 Enclyclopedia of e-commerce (2009), definition of supply chain management 2007 – Springer; J Oleskow, M Fertsch, P Golinska, data mining as the efficient tool for the effective supply chain integration LIU.,F; study and explore the supply chain base on CRM, 10 Mar 2011   Tseng, D. S., CoxRead MoreL.L. 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